AI Insights · Timothy · April 2022
Top 5 Theme Parks Apps on iOS in Netherlands Q1 2022
In Q1 2022, Disneyland® Paris led the pack among theme park apps on iOS in the Netherlands with significant weekly downloads and active users. Other apps like My Disney Experience and Phantasialand also showed notable activity.
In the first quarter of 2022, the top theme park apps on the iOS platform in the Netherlands demonstrated varied performance in terms of downloads, revenue, and active users. Below is an overview of the top five apps:
Disneyland® Paris saw notable weekly download numbers, starting at approximately 2.3K in late December 2021 and peaking at around 2.6K in the first week of January. Downloads dipped to about 900 in early February but rebounded to 1.4K by the end of March. Active users followed a similar pattern, beginning at around 3.4K and peaking at nearly 4K in early January before fluctuating and ending the quarter at 2.6K.
Disneyland® had a more modest performance with weekly downloads starting at 270 and peaking at 286 in early January. The numbers then fluctuated, ending at 130 by the last week of March. Active users showed a similar trend, beginning at 373 and peaking at 417 in early January, fluctuating throughout the quarter, and closing at 249.
Phantasialand experienced a decline in weekly downloads from 480 in late December to as low as 7 in early February. However, there was a slight recovery with peaks of 319 in mid-February and 134 in mid-March. Active users mirrored this trend, starting at 485, peaking at 520 in early January, and then fluctuating, ending at 70 by the end of March.
My Disney Experience showed a steady increase in weekly revenue, peaking at approximately $100 in the second week of January. Weekly downloads started at 103 in late December, with notable peaks of 153 in early January and 106 by the end of March. Active users also saw a steady rise from 106 in late December to 165 in early January, stabilizing at around 131 by the end of March.
Universal Orlando Resort had relatively lower weekly downloads, starting at 109 in late December and peaking at 109 in the same period before declining to 21 by the end of March. Active users followed a similar trend, starting at 110 and peaking at 135 in early January, then fluctuating and ending at 83 by the last week of March.
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